Investor
Relations
IR strategy as the basis for successful investor relations
Professional IR is a strategic value for any listed company. Each IR department therefore needs to have a clear strategic communication, in order to tailor its own actions to the needs of the capital market. This results in clear objectives for investor relations work and the measures to be derived from it:
- Definition of core messages
- Expansion of analyst coverage
- Optimization of IR documents
- Investor targeting
- Implementation of roadshows and conferences
- Maintenance of the investor relations website
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10 reasons why professional investor relations work is worth it…
- Establishes long-term relationships with investors, facilitates the implementation of capital increases and reduces capital costs
- provides transparency and reduces Pvolatility in the stock
- Creates investor confidence through continuous, open and fair dialogue
- Controls the expectations of investors, analysts and financial media
- Explains investors’ strategies, finances and markets and facilitates the investment decision
- Regularly approaches new investors and thus influences the shareholder structure
- Has a finger on the pulse of the market and provides valuable input for the future company strategy
- Provides broad insight for the Board as to how investors are considering them and the current development of the company
- Strengthens the company’s image on the capital market
- Ensures a strategic competitive advantage in raising capital
