Karl Schlieker from the Wiesbadener Kurier portrays cometis. Schlieker outlines the broad spectrum of tasks, starting with the IPO planned by the general staff through to short-term crisis communication. He also highlights the broad customer base from battery manufacturer Akasol to concert promoter Deutsche Entertainment and high-tech producer Manz. Schlieker quotes Michael Diegelmann – CEO of cometis: “Communication must be learned”. It is important to strike the right note. Engineers count on everything that is not yet running. And salespeople promise the blue from the sky: “You have to get some down, build others,” says Diegelmann. His basic recommendation: “Goes public with open and clear messages”.