Media Management
Actively controlling the M&A process
Mergers and acquisitions generally coincide with profound changes in the organizations involved. With strategic media management, you can actively manage your communication and maintain your interpretive authority during the M&A process.
As soon as an upcoming M&A transaction becomes public, an enormous need for communication arises in all the stakeholder groups of the companies involved. In terms of content, there are regular concerns about occupational safety, uncertainty among current investors or questions about the continuation of brands and products in focus.
Influencing public opinion through media management
The way in which a company merger or acquisition is presented and discussed in the media has a lasting impact on the public perception of an M&A transaction. Print, online, TV and social media will reach millions of people in the shortest possible time. The possibility of influencing public opinion on an M&A transaction in this way, thus influencing the further course of negotiations, is equally open to all stakeholders.
Stakeholders use media for their individual purposes
Not only management boards, supervisory boards, employees and works councils, but also investors and analysts as well as regulators, political decision-makers, trade unions, suppliers and competitors try to reinforce their individual expectations and demands by means of the entire range of available media. The objective mediation of facts and fair discussion is not always in the foreground – the conscious spread of rumors and the emotional forming of opposition are always present risks in media. In order to successfully complete an M&A transaction according to your own objectives, the role of media management cannot be underestimated as a strategic factor critical for success in the M&A process.
